SEBRING, Fla. (Dec. 19, 2022) – On Oct. 27, Visit Sebring awarded this year’s Winner’s Circle Tourism Awards to recipients in eight categories.  The awards recognize individuals, teams, businesses, and organizations that exceed expectations and serve as tourism ambassadors by going above and beyond their typical, everyday duties.

Through their performance and actions in 2021, they created situations that resulted in happy, grateful, surprised, and delighted visitors. These tourism ambassadors are typically the first interaction with our community that tourists have, so it is only fitting for us to recognize them for their important contributions to our local tourism industry.

Online nominations were submitted to recognize performance taking place in 2021.  Judging took place earlier this year by an independent panel of judges from outside the Highlands County area.

This year’s winners are as follows:

Hotel Service Champion: Erika Treadwell – Alice Consulting Services

Attractions Service Champion: Gilbert & Katie Randall – The Barn at Paso Fino

Restaurant Service Champion: Kelley Rewis – Avon Park BBQ

Sports Champions: Andy Kesling – Citrus Golf Trail

Rising Star Champion: Ray Aguirre, LaQuinta by Wyndham

Innovation Champion: Alexa Murray – Secret Gardens Winery

Volunteer Champion: Jim Reed – Florida Fish & Wildlife Conservation Commission (FWC)

Humanitarian Champions: Cruiser & Christy Crews, Crews Companies


For more information about the Winner’s Circle Tourism Awards Program, go to:


Visit Sebring is the destination marketing organization managed by the Highlands County Tourist Development Council (TDC). The mission of the TDC is to contribute to a positive quality of life for the residents of Highlands County through destination promotion, tourism development, advocacy, and resource management – which are foundation pieces for future economic growth. For more information, visit or find us on social media @VisitSebring #VisitSebring.