WHAT IS VISIT SEBRING?
Visit Sebring serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth, and strives to constantly enhance the image of Highlands County. Visit Sebring is also commonly referred to as the Tourist Development Council (TDC) of the Highlands County Board of County Commissioners. Some of the functions of the Tourism Office include maintaining the tourism website VisitSebring.com, maintaining a database of tourism-related businesses, developing and maintaining strong relationships with tourism businesses in the community, lead fulfillment, participating in relevant associations and exhibitions at trade shows, travel expos, and conferences. Stated simply, the role of the Tourism Office is to promote and support tourism in Highlands County.
Visit Sebring Tourist Development Council (TDC)
WHAT IS THE TDC? The TDC was created pursuant to Highlands County Ordinance 17-18-13 and operates in accordance with Florida Statute 125.0104. The TDC administers funds collected from a tourist development tax on occupied transient lodging sales, i.e. hotels/motels, campgrounds, and other short-term lodging rentals. The funds are designated to promote Highlands County as a preferred visitor destination. The Highlands County Board of County Commissioners appoints the TDC members to four-year terms. The nine-member TDC is typically made up of one representative from the Board of County Commissioners, two municipal officials, 2-3 owners or operators of tourist accommodations (which are subject to the tax), and 2-3 members of the community who are not subject to the tax but have demonstrated an interest in tourism development. All applicants to serve on the Highlands County Tourist Development Council must be electors.
MEMBERS:
Commissioner Christopher Campbell
Term Expires: Dec. 31, 2024
Brittany McGuire / Avon Park City Council
Term Expires: 05/02/2022
Mark Stewart / Sebring City Council
Term Expires: 05/02/2022
Christine Hatfield / Inn on the Lakes
Term Expires: 05/02/2023
Diane Rydecki / Lake Blue Resort
Term Expires: 05/02/2025
Cynthia Garren / South Florida State College
Term Expires: 05/02/2023
Vicki Pontius / Highlands County Lakes
Term Expires: 05/02/2023
John Story / Sebring International Raceway
Term Expires: 05/02/2025
CONTACT / STAFF:
Lori Krinkey, Tourism Development Coordinator
lkrinkey@highlandsfl.gov
(863) 402-6909
Casey Hartt, Lead Marketing Consultant
Casey@visitsebring.com
(863) 402-6909
Tourist Development Council Meeting Schedule –2021-2022 Fiscal Year
- January 27, 2022
- April 28, 2022
- August 11, 2022
- October 27, 2022
WHAT IS THE TOURIST DEVELOPMENT TAX?
The Tourist Development Tax (TDT) is a 4% tax on all transient accommodations in Sebring. You may also hear the TDT referred to as the Resort Tax, Bed Tax, Local Option Tourist Tax, Transient Rental Tax, etc. All of these terms refer to the 4% TDT tax, which is paid by tourists staying in the county for six (6) months or less.
DO I HAVE TO COLLECT THE TOURIST DEVELOPMENT TAX?
Your business is responsible for collecting and remitting this tax if you provide sleeping accommodations that are rented for six months or less (some exemptions apply), or if you have rentals longer than six months without a written lease.
Additional Information
For an overview of Tourist Development and the Tourist Development Tax in Sebring, use the Request-Info section.
Type-in Tourist Development in the “Additional Comments” section and we would be happy to send that information to you.
Economic and Tourism Development Reports 2017 – 2018
2018 Highlands County Economic Impact of Tourism
TDC Marketing Plan & Budget 2021-2022
2020 Tourism Insights Program (recording)
2020 Sports Tourism Assessment Report
Strategic Plan
2021 Tourism Awards Winners
Downloadable Resources
Use the links below to download our Tourist Development Council (TDC) meeting minutes, a Board Member application, and Strategic Plan.
If you would like to obtain TDC Minutes from previous years, please contact the TDC office regarding a public records request.
Event Marketing Grants
The TDC offers event grants as they recognize events and meetings as a major contributor to the overall tourism economy. These reimbursable funds are designated to promote Sebring as a preferred visitor destination and incentivize heads in beds through event hosting. To review the guidelines and application, please see the link below.
Grants
