Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway...

Sebring, Florida

The Heart of Florida…you will find Florida’s best kept secret, Sebring. Here in the center of the Sunshine State, you’ll find nearly 100 crystal clear lakes for fishing, boating, skiing and sailing, and more than a dozen quality golf courses offering exceptional value. Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway – and our central location provides easy access to Florida’s best attractions without the hustle and high prices of the major tourist areas. It’s the best of both worlds – within two hours of most major attractions yet removed enough to enjoy some rest and relaxation. Come discover Sebring for yourself!

Mission Statement:

To promote Sebring and nearby Avon Park and Lake Placid as a friendly, attractive and diverse destination for tourism, thus creating a positive economic impact benefiting the entire community.

Visit Sebring


Visit Sebring serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth and strives to constantly enhance the image of Sebring. Visit Sebring is also commonly referred to as the Office of Tourist Development. Some of the functions of the Tourism Office include maintaining the tourism website VisitSebring.com, maintaining a database of tourism-related businesses, developing and maintaining strong relationships with tourism businesses in the community, lead fulfillment, participation in relevant associations and exhibition at trade shows, travel expos and conferences. Stated simply, the role of the Tourism Office is to promote and support tourism in Sebring.


Lead Marketing Consultant – Casey Hartt
Tourism Administrative Assistant – Chantel Brutus
Can be contacted at: info@VisitSebring.com

Visit Sebring Tourist Development Council (TDC)

The Tourist Development Council (TDC) oversees the spending of the tourist development tax (TDT), which is paid by tourists to Sebring, who stay for six (6) months or less.  The Visit Sebring Board of County Commissioners appoints the TDC’s members to four-year terms. The nine-member TDC is typically made up of one representative from the Board of County Commissioners, two municipal officials, 2-3 owners or operators of tourist accommodations (which are subject to the tax) and 2-3 members of the community who are not subject to the tax but have demonstrated an interest in tourism development. The TDC is also responsible for producing the Tourism Development Plan and revising it as needed.

Council Members

TDC Chair – Jim Brooks – Highlands County Board of County Commissioners
Municipal Official – Mark Stewart – City of Sebring
Municipal Official – Maria Sutherland – City of Avon Park
Accommodations – Christine Hatfield – Inn on the Lakes
Accommodations – Diane Rydecki – Lake Blue Resort
Accommodations – Bill Brantley – Lakeshore Resort
Tourism Interest – Tenille Drury-Smith – Florida Hospital Heartland Medical Center
Tourism Interest – Vicki Pontius – Highlands County Lakes
Tourism Interest – Cynthia Garren – South Florida State College


Tourist Development Council
Meetings are held on the last Thursday of every month at the County Commissioner’s Board Room on S. Commerce Avenue in Sebring @ 8:15am
Meeting Dates & Locations are Subject to Change. Agenda items are due by the 10th of every month.

Tourist Development Tax

The Tourist Development Tax (TDT) is a 4% tax on all transient accommodations in Sebring. You may also hear the TDT referred to as the Resort Tax, Bed Tax, Local Option Tourist Tax, Transient Rental Tax, etc. All of these terms refer to the 4% TDT tax, which is paid by tourists staying in the county for six (6) months or less.

Your business is responsible for collecting and remitting this tax if you provide sleeping accommodations that are rented for a period of six months or less (some exemptions apply), or if you have rentals longer than six months without a written lease.

Additional Information

For an overview of Tourist Development and the Tourist Development Tax in Sebring, use the Request-Info section.
Type-in Tourist Development in the “Additional Comments” section and we would be happy to send that information to you.

Economic and Tourism Development Reports 2017 – 2018

Event Marketing Grants

The TDC offers event grants as they recognize events and meetings as a major contributor to the overall tourism economy. These reimbursable funds are designated to promote Sebring as a preferred visitor destination and incentivize heads in beds through event hosting. To review the guidelines and application, please see the link below.

Event Grant Guidelines & Application

  • This field is for validation purposes and should be left unchanged.