Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway...

Sebring, Florida

The Heart of Florida…you will find Florida’s best kept secrets, Sebring, Avon Park and Lake Placid. Here in the center of the Sunshine State, you’ll find nearly 100 crystal clear lakes for fishing, boating, skiing and sailing, and more than a dozen quality golf courses offering exceptional value. Our gently rolling hills, orange groves and charming small towns make this a relaxing country getaway – and our central location provides easy access to Florida’s best attractions without the hustle and high prices of the major tourist areas. It’s the best of both worlds – within two hours of most major attractions yet removed enough to enjoy some rest and relaxation. Come discover Highlands County for yourself!

Mission Statement:

To contribute to a positive quality of life for the residents of Highlands County (our customer) through destination promotion, development, advocacy, and resource management.

Visit Sebring


Visit Sebring serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth and strives to constantly enhance the image of Highlands County. Visit Sebring is also commonly referred to as the Tourist Development Council (TDC) of the Highlands County Board of County Commissioners. Some of the functions of the Tourism Office include maintaining the tourism website VisitSebring.com, maintaining a database of tourism-related businesses, developing and maintaining strong relationships with tourism businesses in the community, lead fulfillment, participation in relevant associations and exhibition at trade shows, travel expos and conferences. Stated simply, the role of the Tourism Office is to promote and support tourism in Highlands County.


Lead Marketing Consultant – Casey Hartt
Tourism Administrative Assistant – Chantel Brutus

Visit Sebring Tourist Development Council (TDC)


The TDC was created pursuant to Highlands County Ordinance 01-02-20 and operates in accordance with Florida Statute 125.0104. The TDC administers funds collected from a tourist development tax on occupied transient lodging sales, i.e. hotels/motels, campgrounds and other short-term lodging rental. The funds are designated to promote Highlands County as a preferred visitor destination. The Highlands County Board of County Commissioners appoints the TDC members to four-year terms. The nine-member TDC is typically made up of one representative from the Board of County Commissioners, two municipal officials, 2-3 owners or operators of tourist accommodations (which are subject to the tax) and 2-3 members of the community who are not subject to the tax but have demonstrated an interest in tourism development. All applicants to serve on the Highlands County Tourist Development Council must be electors.

Council Members

TDC Chair – Jim Brooks – Highlands County Board of County Commissioners
Municipal Official – Mark Stewart – City of Sebring
Municipal Official – Maria Sutherland – City of Avon Park
Accommodations – Christine Hatfield – Inn on the Lakes
Accommodations – Diane Rydecki – Lake Blue Resort
Accommodations – Bill Brantley – Lakeshore Resort
Tourism Interest – Tenille Drury-Smith – Florida Hospital Heartland Medical Center
Tourism Interest – Vicki Pontius – Highlands County Lakes
Tourism Interest – Cynthia Garren – South Florida State College


2019-2020 Fiscal Year

October 31, 2019

January 23, 2020

April 30, 2020

July 30, 2020 – present next FY budget

2020-2021 Fiscal Year

October 29, 2020

January 28, 2021

April 29, 2021

July 29, 2021– present next FY budget

Grant Approvals

Twice Per Year:

    • Grants reviewed/approved twice a year at the October (for events March-August) and April (for events September-February) TDC Quarterly meetings.

Tourist Development Tax

The Tourist Development Tax (TDT) is a 4% tax on all transient accommodations in Sebring. You may also hear the TDT referred to as the Resort Tax, Bed Tax, Local Option Tourist Tax, Transient Rental Tax, etc. All of these terms refer to the 4% TDT tax, which is paid by tourists staying in the county for six (6) months or less.

Your business is responsible for collecting and remitting this tax if you provide sleeping accommodations that are rented for a period of six months or less (some exemptions apply), or if you have rentals longer than six months without a written lease.

Additional Information

For an overview of Tourist Development and the Tourist Development Tax in Sebring, use the Request-Info section.
Type-in Tourist Development in the “Additional Comments” section and we would be happy to send that information to you.

Economic and Tourism Development Reports 2017 – 2018

Event Marketing Grants

The TDC offers event grants as they recognize events and meetings as a major contributor to the overall tourism economy. These reimbursable funds are designated to promote Sebring as a preferred visitor destination and incentivize heads in beds through event hosting. To review the guidelines and application, please see the link below.


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