Visit Sebring Announces 2021 Winner’s Circle Tourism Award Winners


On Sept. 29, Visit Sebring awarded this year’s Winner’s Circle Tourism Awards to recipients in eight categories.  The awards recognize individuals, teams, businesses, and organizations that exceed expectations and serve as tourism ambassadors by going above and beyond their typical, everyday duties.


Through their performance and actions in 2020, they created situations that resulted in happy, grateful, surprised and delighted visitors. These tourism ambassadors are typically the first interaction with our community that tourists have, so it is only fitting for us to recognize them for their important contributions to our local tourism industry.


Online nominations were submitted to recognize performance taking place in 2020.  Judging took place earlier this year by an independent panel of judges from outside the Sebring area.  This year’s winners are as follows:


Hotel Service Champion: David Bruns – Hotel Jacaranda

Attractions Service Champion: Lorrie Smith – SFSC Performing Arts

Restaurant Service Champion: Danielle Jackson – Hotel Jacaranda

Sports Champions : Lidia & Uli Fluhme – GFNY

Rising Star Champion : Yunii del Cueto – Sophie’s Cafe

Innovation Champion : Don Davies – Sugar Sand Distillery

Volunteer Champion: Ruth Fletcher – Sebring Area GeoTour

Humanitarian Champions: Tonya Kahn & Stephanie Nelson– Organically Local


For more information about the Winner’s Circle Tourism Awards Program, go to:


Visit Sebring is the destination marketing organization managed by the Highlands County Tourist Development Council (TDC). The mission of the TDC is to contribute to a positive quality of life for the residents of Highlands County through destination promotion, tourism development, advocacy, and resource management – which are foundation pieces for future economic growth. For more information, visit or find us on social media @VisitSebring #VisitSebring.