SEBRING, Fla. (Jan. 12, 2024) – To recognize and celebrate the hundreds of dedicated tourism professionals who provide exceptional customer service and ensure our visitors create special memories with their families and friends throughout their time in our destination, Visit Sebring/Highlands County Tourist Development Council (TDC) created the Winner’s Circle Tourism Awards.

With eight special tourism-related award categories, find which category your favorite tourism professional or volunteers falls into and nominate them before March 10, 2024.  Be sure to provide detail for our judges to review on how your nominee has impacted the tourism/hospitality industry in Highlands County.

Then, join us in May 22, 2024 as we recognize our local tourism industry award winners and unveil new tourism-related information at our Tourism Insights & Awards Program.

Award categories include:

  • Attraction Service Champion
  • Hotel Service Champion
  • Restaurant Service Champion
  • Rising Star Champion
  • Volunteer Champion
  • Innovation Champion
  • Sports Tourism Champion
  • Humanitarian Champion

To nominate individuals for this year’s Winner’s Circle Tourism Awards, visit   Before you submit your nomination(s), first review the Winner’s Circle Tourism Awards Rules & Guidelines.  The deadline for nominations is March 10, 2024.


 Visit Sebring is the destination marketing organization managed by the Highlands County Tourist Development Council (TDC).  The mission of the TDC is to contribute to a positive quality of life for the residents of Highlands County through destination promotion, tourism development, advocacy, and resource management – which are foundation pieces for future economic growth.  For more information, visit or find us on social media @VisitSebring.