Press Releases
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MORE Info: High-Speed Splashes: Pro Watercross Racing Returns to Sebring April 24–26High-Speed Splashes: Pro Watercross Racing Returns to Sebring April 24–26
The Liqui Moly Pro Watercross National Tour is kicking off its 2026 season and returning to Sebring for the sixth consecutive year April 24–26. Veterans…
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MORE Info: DockDogs® Makes a Splash at Sebring Soda Festival April 11–12DockDogs® Makes a Splash at Sebring Soda Festival April 11–12
New attraction brings high-flying canine competition to downtown Sebring Get ready for high-flying, tail-wagging fun as DockDogs®, the premier canine aquatics competition, makes its debut…
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MORE Info: Celebrate Eight Years of the Sebring Soda Festival!Celebrate Eight Years of the Sebring Soda Festival!
Fizz, Fun & Flying Dogs Make a Splash in Sebring April 11-12, 2026 The hiss of freshly opened soda bottles returns to downtown Sebring April…
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MORE Info: TDC to Host Destination Identity Workshop Series March 23-25TDC to Host Destination Identity Workshop Series March 23-25
Building on the strong participation and momentum from January’s Destination Development Stakeholder meetings in Avon Park, Sebring, and Lake Placid, the Highlands County Tourist Development…
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MORE Info: Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29
SEBRING, Fla. (Jan. 20, 2026) – The Highlands County Tourism Office, in partnership with nationally recognized community strategist Shellie Phelps, will host a series of…
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MORE Info: Highlands County’s 2026 Tourism Awards Now Accepting NominationsHighlands County’s 2026 Tourism Awards Now Accepting Nominations
SEBRING, Fla. (Jan. 22, 2026) – Do you know someone who goes above and beyond to make visitors feel welcome in Highlands County? Visit Sebring,…
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MORE Info: Tourism Continues to Drive Economic Growth in Highlands County
Tourism Continues to Drive Economic Growth in Highlands County
New Data Highlights Rising Visitor Spending, Job Creation, and Tax Revenue SEBRING, Fla. (Jan. 21, 2026) – Tourism continues to be a powerful and growing…
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MORE Info: Digital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism EconomyDigital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism Economy
Highlands County is taking a major step toward unifying and strengthening its visitor experience with the installation of three new interactive digital kiosks as each…