Press Releases
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MORE Info: Highlands County Tourism Leaders Selected to Present at Statewide Tourism Marketing SummitHighlands County Tourism Leaders Selected to Present at Statewide Tourism Marketing Summit
Highlands County’s tourism leadership is earning statewide recognition as Tourism Director Casey Hartt and Tourism Consultant Shellie Phelps of Biggest Fish Consulting have been invited to present at…
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MORE Info: Highlands County Spotlights Birding as an Emerging Trend in the Sebring AreaHighlands County Spotlights Birding as an Emerging Trend in the Sebring Area
Birding is having a moment, and Highlands County is perfectly positioned to take flight with it. Once considered a quiet pastime, birding has rapidly evolved…
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MORE Info: Highlands County to Celebrate National Travel & Tourism WeekHighlands County to Celebrate National Travel & Tourism Week
Highlands County will join destinations across the nation in celebrating National Travel & Tourism Week (NTTW) from May 3–9, recognizing the powerful role tourism plays…
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MORE Info: Visit Sebring to Host Annual Tourism Insights & Awards Breakfast on May 12Visit Sebring to Host Annual Tourism Insights & Awards Breakfast on May 12
Local tourism champions to be recognized; keynote will highlight innovative nature-based destination strategy Visit Sebring/the Highlands County Tourist Development Council (TDC) invite local leaders, tourism…
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MORE Info: TDC Enhances “Three Communities, Endless Possibilities” Campaign with New Interactive Window ClingsTDC Enhances “Three Communities, Endless Possibilities” Campaign with New Interactive Window Clings
Visit Sebring/Highlands County Tourist Development Council (TDC) is enhancing its digital marketing campaign and making it easier than ever for visitors and residents to discover…
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MORE Info: High-Speed Splashes: Pro Watercross Racing Returns to Sebring April 24–26High-Speed Splashes: Pro Watercross Racing Returns to Sebring April 24–26
The Liqui Moly Pro Watercross National Tour is kicking off its 2026 season and returning to Sebring for the sixth consecutive year April 24–26. Veterans…
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MORE Info: DockDogs® Makes a Splash at Sebring Soda Festival April 11–12DockDogs® Makes a Splash at Sebring Soda Festival April 11–12
New attraction brings high-flying canine competition to downtown Sebring Get ready for high-flying, tail-wagging fun as DockDogs®, the premier canine aquatics competition, makes its debut…
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MORE Info: Celebrate Eight Years of the Sebring Soda Festival!Celebrate Eight Years of the Sebring Soda Festival!
Fizz, Fun & Flying Dogs Make a Splash in Sebring April 11-12, 2026 The hiss of freshly opened soda bottles returns to downtown Sebring April…