Press Releases
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MORE Info: Something New Is Growing: First-Ever Garden Week Debuts Sept. 8–13Something New Is Growing: First-Ever Garden Week Debuts Sept. 8–13
New countywide celebration brings together Sebring, Avon Park and Lake Placid for six days of gardens, nature, outdoor adventures, art, agriculture, food and more SEBRING,…
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MORE Info: Motosurf Games & #SurfSebring Return to Lake Jackson Starting August 26Motosurf Games & #SurfSebring Return to Lake Jackson Starting August 26
Free #SurfSebring community rides offered Aug. 26–27 at Pier Beach SEBRING, Fla. (August 21, 2026) – Motorized surfboard racing returns to Lake Jackson this month…
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MORE Info: Avon Park Welcomes Back the Pro Watercross National Tour August 14–16Avon Park Welcomes Back the Pro Watercross National Tour August 14–16
AVON PARK, FL (August 5, 2026) – Jet-ski racers from across the United States and beyond will descend on Avon Park August 14–16 as the…
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MORE Info: Sebring’s HGTV Makeover Earns First-Ever Emmy NominationSebring’s HGTV Makeover Earns First-Ever Emmy Nomination
Home Town Takeover is nominated for Outstanding Instructional/How-To Program as the show’s real-world impact on the Sebring, FL area keeps growing Sebring, FL (July 28,…
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MORE Info: Highlands County Invites Community to Help Create First-Ever Garden WeekHighlands County Invites Community to Help Create First-Ever Garden Week
One Week. Three Communities. Countless Experiences. Countywide tourism initiative seeks partners to showcase the area’s gardens, nature, agriculture and outdoor experiences! The Highlands County Tourist…
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MORE Info: 35th Annual Caladium Festival Blooms in Lake Placid, FL35th Annual Caladium Festival Blooms in Lake Placid, FL
New varieties, expanded community plantings and a bumper crop make 2026 a year to remember Lake Placid, FL (June 24, 2026) – Summer in Central…
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MORE Info: Highlands County Tourism Champions Honored at Annual Tourism Insights & Awards BreakfastHighlands County Tourism Champions Honored at Annual Tourism Insights & Awards Breakfast
SEBRING, Fla. (June 2, 2026) – Tourism professionals, community leaders, and local stakeholders gathered at the historic Circle Theatre on May 12 for the annual Highlands…
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MORE Info: Pro Watercross Generates Waves of Excitement in Sebring & Avon ParkPro Watercross Generates Waves of Excitement in Sebring & Avon Park
National TV Exposure for Sebring Scheduled for May 30 SEBRING, Fla. (May 26, 2026) — Hundreds of spectators gathered at Veterans Beach on Lake Jackson…