Press Releases
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MORE Info: Highlands County Tourism Champions Honored at Annual Tourism Insights & Awards BreakfastHighlands County Tourism Champions Honored at Annual Tourism Insights & Awards Breakfast
SEBRING, Fla. (June 2, 2026) – Tourism professionals, community leaders, and local stakeholders gathered at the historic Circle Theatre on May 12 for the annual Highlands…
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MORE Info: Pro Watercross Generates Waves of Excitement in Sebring & Avon ParkPro Watercross Generates Waves of Excitement in Sebring & Avon Park
National TV Exposure for Sebring Scheduled for May 30 SEBRING, Fla. (May 26, 2026) — Hundreds of spectators gathered at Veterans Beach on Lake Jackson…
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MORE Info: Lake June Lagoon Opens May 21 at H.L. Bishop Park in Lake PlacidLake June Lagoon Opens May 21 at H.L. Bishop Park in Lake Placid
LAKE PLACID, Fla. (May 20, 2026) – Families and adventure seekers will soon have a new way to experience the water in Highlands County as…
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MORE Info: Highlands County Tourism Leaders Selected to Present at Statewide Tourism Marketing SummitHighlands County Tourism Leaders Selected to Present at Statewide Tourism Marketing Summit
Highlands County’s tourism leadership is earning statewide recognition as Tourism Director Casey Hartt and Tourism Consultant Shellie Phelps of Biggest Fish Consulting have been invited to present at…
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MORE Info: Highlands County Spotlights Birding as an Emerging Trend in the Sebring AreaHighlands County Spotlights Birding as an Emerging Trend in the Sebring Area
Birding is having a moment, and Highlands County is perfectly positioned to take flight with it. Once considered a quiet pastime, birding has rapidly evolved…
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MORE Info: Highlands County to Celebrate National Travel & Tourism WeekHighlands County to Celebrate National Travel & Tourism Week
Highlands County will join destinations across the nation in celebrating National Travel & Tourism Week (NTTW) from May 3–9, recognizing the powerful role tourism plays…
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MORE Info: Visit Sebring to Host Annual Tourism Insights & Awards Breakfast on May 12Visit Sebring to Host Annual Tourism Insights & Awards Breakfast on May 12
Local tourism champions to be recognized; keynote will highlight innovative nature-based destination strategy Visit Sebring/the Highlands County Tourist Development Council (TDC) invite local leaders, tourism…
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MORE Info: TDC Enhances “Three Communities, Endless Possibilities” Campaign with New Interactive Window ClingsTDC Enhances “Three Communities, Endless Possibilities” Campaign with New Interactive Window Clings
Visit Sebring/Highlands County Tourist Development Council (TDC) is enhancing its digital marketing campaign and making it easier than ever for visitors and residents to discover…