Press Releases
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MORE Info: TDC to Host Destination Identity Workshop Series March 23-25TDC to Host Destination Identity Workshop Series March 23-25
Building on the strong participation and momentum from January’s Destination Development Stakeholder meetings in Avon Park, Sebring, and Lake Placid, the Highlands County Tourist Development…
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MORE Info: Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29
Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29
SEBRING, Fla. (Jan. 20, 2026) – The Highlands County Tourism Office, in partnership with nationally recognized community strategist Shellie Phelps, will host a series of…
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MORE Info: Highlands County’s 2026 Tourism Awards Now Accepting NominationsHighlands County’s 2026 Tourism Awards Now Accepting Nominations
SEBRING, Fla. (Jan. 22, 2026) – Do you know someone who goes above and beyond to make visitors feel welcome in Highlands County? Visit Sebring,…
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MORE Info: Tourism Continues to Drive Economic Growth in Highlands County
Tourism Continues to Drive Economic Growth in Highlands County
New Data Highlights Rising Visitor Spending, Job Creation, and Tax Revenue SEBRING, Fla. (Jan. 21, 2026) – Tourism continues to be a powerful and growing…
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MORE Info: Digital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism EconomyDigital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism Economy
Highlands County is taking a major step toward unifying and strengthening its visitor experience with the installation of three new interactive digital kiosks as each…
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MORE Info: 2025 Last Paddler Standing Brings SUP Endurance Racing to Highlands County’s Lake June2025 Last Paddler Standing Brings SUP Endurance Racing to Highlands County’s Lake June
International paddleboard race relocates to Lake Placid’s HL Bishop Park this holiday season, offering residents an opportunity to learn more about the growing and popular…
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MORE Info: Experience 2025 Holiday Magic in Sebring, Avon Park & Lake Placid, FloridaExperience 2025 Holiday Magic in Sebring, Avon Park & Lake Placid, Florida
Steam trains, small-town parades, glittering lights and farm-fresh markets bring big holiday cheer to Florida’s Heartland November 21, 2025 – (Sebring, FL) – When the…
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MORE Info: Sebring’s Motorized Surfboard Racing Airs Nov. 16 on TVSebring’s Motorized Surfboard Racing Airs Nov. 16 on TV
Catch the Action on CBS Sports If you missed the live adrenaline of motorized surfboard racing in Sebring in September, you’re in luck as you…