Press Releases
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MORE Info: AI Expert to Headline 2025 Highlands County Tourism LuncheonAI Expert to Headline 2025 Highlands County Tourism Luncheon
Special AI Workshop & Stakeholder Meetings Set for Sept. 11-12 The future of tourism (and business) will take center stage in a few weeks as…
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MORE Info: Avon Park Goes Full Throttle with Jet-Ski Racing Tour Finale August 16-17Avon Park Goes Full Throttle with Jet-Ski Racing Tour Finale August 16-17
AVON PARK, FL (August 11, 2025) – The LIQUI MOLY Pro Watercross National Tour is wrapping up its thrilling 2025 season right here in Avon Park,…
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MORE Info: The 34th Annual Caladium Festival Blooms in Lake Placid, FLThe 34th Annual Caladium Festival Blooms in Lake Placid, FL
Celebrate the beauty of caladiums with tours, growers, and family fun from July 25–27, 2025 Lake Placid, FL (June 12, 2025) – Summer in Central Florida…
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MORE Info: Drag Boat Racing Returns to Lake June May 3-4Drag Boat Racing Returns to Lake June May 3-4
The Southern Outlaw Dragboat Association (SODA) will host the Lake Placid Spring Shootout May 3-4, 2025. More than 40 outboard drag boat racing teams are…
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MORE Info: Professional Jet Ski Racing Returns To Sebring April 26-27Professional Jet Ski Racing Returns To Sebring April 26-27
The Liquid Moly Pro Watercross National Tour is kicking off its 2025 season and returning to Sebring for the fifth year April 26-27. Lake Jackson’s Veterans Beach…
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MORE Info: Inflatable Water Park Coming to Lake June in Summer 2025Inflatable Water Park Coming to Lake June in Summer 2025
Get ready to make a splash! Families and visitors to Highlands County will have something big (and bouncy!) to look forward to—Lake June Lagoon, a…
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MORE Info: Visit Sebring Launches New Website as HGTV Air Date ApproachesVisit Sebring Launches New Website as HGTV Air Date Approaches
SEBRING, Fla. (February 10, 2025) – Visit Sebring, the tourism destination brand for Highlands County’s Tourist Development Council (TDC), is thrilled to announce the official…
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MORE Info: Highlands County’s 2025 Tourism Awards Open for NominationsHighlands County’s 2025 Tourism Awards Open for Nominations
SEBRING, Fla. (Jan. 12, 2025) – Help Visit Sebring/Highlands County Tourist Development Council (TDC) celebrate the remarkable contributors to our community’s tourism industry. The TDC…