Press Releases
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MORE Info: Digital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism EconomyDigital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism Economy
Highlands County is taking a major step toward unifying and strengthening its visitor experience with the installation of three new interactive digital kiosks as each…
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MORE Info: 2025 Last Paddler Standing Brings SUP Endurance Racing to Highlands County’s Lake June2025 Last Paddler Standing Brings SUP Endurance Racing to Highlands County’s Lake June
International paddleboard race relocates to Lake Placid’s HL Bishop Park this holiday season, offering residents an opportunity to learn more about the growing and popular…
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MORE Info: Experience 2025 Holiday Magic in Sebring, Avon Park & Lake Placid, FloridaExperience 2025 Holiday Magic in Sebring, Avon Park & Lake Placid, Florida
Steam trains, small-town parades, glittering lights and farm-fresh markets bring big holiday cheer to Florida’s Heartland November 21, 2025 – (Sebring, FL) – When the…
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MORE Info: Sebring’s Motorized Surfboard Racing Airs Nov. 16 on TVSebring’s Motorized Surfboard Racing Airs Nov. 16 on TV
Catch the Action on CBS Sports If you missed the live adrenaline of motorized surfboard racing in Sebring in September, you’re in luck as you…
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MORE Info: Highlands County Arts & Culture Stakeholders Invited to Collaborative Meeting October 30Highlands County Arts & Culture Stakeholders Invited to Collaborative Meeting October 30
The Highlands County Tourist Development Council (TDC), in conjunction with the Wildstein Center for the Performing Arts at South Florida State College (SFSC), will host an Art &…
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MORE Info: “Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of Hospitality“Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of Hospitality
Free hospitality training set for October 27 with national speaker Shellie Phelps Highlands County’s hospitality and tourism professionals are invited to take part in a…
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MORE Info: Lake Placid Lacrosse Camp Generated $208,000 in Economic Impact for Highlands County“Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of HospitalityLake Placid Lacrosse Camp Generated $208,000 in Economic Impact for Highlands County“Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of Hospitality
Thanks to the quick thinking and coordination of Visit Sebring’s sports consultants, Airstream Ventures, the U.S. Prep Lacrosse Crab Fall Fest was successfully relocated from…
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MORE Info: Eight Tourism Ambassadors Recognized at Highlands County Insights & Awards LuncheonEight Tourism Ambassadors Recognized at Highlands County Insights & Awards Luncheon
On Sept. 10, at the Highlands County Tourism Insights & Awards Program, Visit Sebring presented eight Winner’s Circle Awards to recognize individuals, teams, businesses, and…