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Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29

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Tourism award being held in the hands of previous winner.

Highlands County’s 2026 Tourism Awards Now Accepting Nominations

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Tourism Continues to Drive Economic Growth in Highlands County

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Photo of digital interactive kiosk in Sebring's Circle Park

Digital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism Economy

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Silhouettes of several stand-up paddleboarders glide through glowing sunset water, capturing the endurance and determination that define the Last Paddler Standing competition, taking place December 6–8 in Lake Placid, Florida

2025 Last Paddler Standing Brings SUP Endurance Racing to Highlands County’s Lake June

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Nighttime Christmas parade boat on Lake Jackson in Sebring, Florida, adorned with bright holiday lights, reindeer figures, and festive riders.

Experience 2025 Holiday Magic in Sebring, Avon Park & Lake Placid, Florida

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A man wearing a helmet and safety gear leans backward into a sharp turn while motosurf racing on Lake Jackson in Sebring, Florida, with water spraying around him.

Sebring’s Motorized Surfboard Racing Airs Nov. 16 on TV

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Nighttime view of the Alan Jay Wildstein Center for the Performing Arts in Avon Park, Florida, featuring its modern white façade, tall arched glass windows, illuminated entryway, palm trees, and a tiered fountain leading up the front steps.

Highlands County Arts & Culture Stakeholders Invited to Collaborative Meeting October 30

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