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woman serving two smoothies across a counter with a bright smile in Good Vibes Cafe in Lake Placid, Florida

“Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of Hospitality

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Lake Placid Lacrosse Camp Generated $208,000 in Economic Impact for Highlands County“Everyone Matters” Workshop Aims to Strengthen Highlands County’s Heart of Hospitality

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Eight Tourism Ambassadors Recognized at Highlands County Insights & Awards Luncheon

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Premier Junior Golf Tournament Comes to Sebring Oct. 18-19

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AI Expert to Headline 2025 Highlands County Tourism Luncheon

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Avon Park Goes Full Throttle with Jet-Ski Racing Tour Finale August 16-17

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Red and green caladium plants at the annual Caladium Festival in Sebring, Florida

The 34th Annual Caladium Festival Blooms in Lake Placid, FL

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Drag Boat Racing Returns to Lake June May 3-4

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