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High-Speed Splashes: Pro Watercross Racing Returns to Sebring April 24–26

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DockDogs® Makes a Splash at Sebring Soda Festival April 11–12

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Celebrate Eight Years of the Sebring Soda Festival!

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TDC to Host Destination Identity Workshop Series March 23-25

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Tourism Office to Host Destination Development Meetings Across Highlands County January 26-29

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Highlands County’s 2026 Tourism Awards Now Accepting Nominations

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Tourism Continues to Drive Economic Growth in Highlands County

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Digital Visitor Kiosks Installed Across Highlands County to Connect Sebring, Avon Park & Lake Placid and Boost Tourism Economy

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