Local tourism champions to be recognized; keynote will highlight innovative nature-based destination strategy
Visit Sebring/the Highlands County Tourist Development Council (TDC) invite local leaders, tourism partners, and community stakeholders to attend the annual Highlands County Tourism Insights & Awards program on Tuesday, May 12 at the historic Circle Theatre in downtown Sebring.
This year’s program will feature a new breakfast format, providing an engaging morning opportunity to celebrate the people and partnerships that strengthen Highlands County’s visitor economy while also gaining fresh insights from a statewide tourism leader.
Doors will open at 8:00 a.m. with a buffet breakfast, and the program starting at 8:30 a.m.
The event will begin with the presentation of the Winner’s Circle Tourism Awards, recognizing outstanding individuals and organizations that help make Highlands County a welcoming and memorable destination. Awards will be presented in eight categories, highlighting the tourism champions whose work enhances visitor experiences and strengthens the local economy.
Following the awards, attendees will hear from keynote speaker Nerissa Okiye, Tourism Director for Martin County Office of Tourism & Marketing and current chair of Destinations Florida.
Okiye will share insights from the award-winning Explore Natural Martin initiative, a program that transformed Martin County’s natural resources into curated experiences for residents and visitors alike. Through creative partnerships, themed eco-experiences, and a connected Eco-Trail system, the initiative has successfully linked waterways, trails, and open spaces to foster exploration while supporting both quality of life and a vibrant visitor economy.
Her presentation will offer practical ideas for how Highlands County can activate its own natural amenities to inspire exploration, strengthen community engagement with local assets, and build a destination that benefits residents and visitors alike.
“This program is about celebrating the people who power our tourism industry and sharing ideas that help us grow stronger together,” said Visit Sebring Tourism Director Casey Hartt. “Our natural assets are one of our greatest strengths, and this conversation will help us think creatively about how we can elevate those experiences for both visitors and our own community.”
Seating is limited, and advance registration is required. The cost to attend is $15 per person which includes the buffet breakfast.
To reserve your seat, RSVP at: https://tinyurl.com/mpakafhj
This year’s Tourism Insights & Awards Breakfast is hosted by Visit Sebring/Highlands County Tourist Development Council (TDC) in conjunction with the Highlands County Economic Development Council (EDC), Avon Park Chamber of Commerce, Lake Placid Chamber of Commerce, Greater Sebring Chamber of Commerce, and the Highlands County Natural Resources Department.
