Media and Travel Trade Inquiries

Hello, Travel Media! Sebring, a hidden gem tucked away in South Central Florida, welcomes you with open arms. We’re excited to extend an invitation to wordsmiths, broadcasters, freelancers, and digital nomads alike. Why not dive into our sun-soaked haven and let your tales of adventure bring Sebring to life? To get the ball rolling, complete our contact form below. Make sure to reach out with at least 3 weeks’ notice for press trips or a mere 7-10 business days for any other queries. We’ll be right with you, eager to assist! And if you’re curious about the latest happenings in our corner of the Sunshine State, why not subscribe to our newsletter? Stay in the loop, and let the Sebring area surprise you!

Interested in learning more? Read the latest press releases from the Visit Sebring team and our partners using the button below, and keep scrolling for more, fresh from Sebring.

Information Request

This form is designed for members of the media and travel industry to request information about the Sebring region as well as support for media familiarization trips. Please note that if you are not a member of the media or travel industry, you can visit our homepage to learn more about Sebring and its surrounding areas or to plan your next trip.

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Use the collapsible content sections below to explore past media mentions of Sebring, Avon Park and Lake Placid, organized by category.

HGTV’s “Home Town Takeover” in Sebring, FL
Attractions & Events
Racing & Sports
Nature
Lakes & Fishing
Golf
Dining & Accommodations

Centrally located within a two-hour drive of most major Florida cities and just 60 miles south of Walt Disney World, the Sebring region is quickly becoming a must-visit destination. Situated in scenic Highlands County, this area blends historic charm, outdoor adventure, and a growing list of standout events and attractions.

Internationally recognized as the home of the iconic Sebring International Raceway, Sebring has long held a place on the global motorsports map. Today, the region continues to capture new audiences, most recently through its selection as the featured city in Season 3 of HGTV’s Home Town Takeover—a testament to the community’s character, creativity, and revitalization.

Visitors also enjoy exploring Highlands Hammock State Park, one of Florida’s original state parks, along with regional favorites like the Sebring Soda Festival, Caladium Festival, and the Citrus Golf Trail. With nearly 100 freshwater lakes, the area offers endless opportunities for fishing, boating, and water recreation.

Nicknamed “The City on the Circle,” Sebring’s historic downtown is centered around Circle Park and Circle Drive. The greater Sebring region includes the nearby communities of Avon Park and Lake Placid—all located within Highlands County—each adding its own distinct character to a destination known for its hospitality, charm, and authentic Florida experiences.

View the Sebring Area Fact Sheet

As of the 2017, census the population for the Sebring area/Highlands County was 102,883.

The Sebring area, which includes all of Highlands County, comprises an area of 1,106 square miles.

Sebring’s climate is a humid, subtropical climate with hot, humid summers and mild, dry winters. Unlike most places with a similar climate classification, Sebring’s rainfall is clearly seasonal, with about 57% of the total rainfall occurring in June–September.

Founded in 1912, Sebring was named after George E. Sebring, a pottery manufacturer from Ohio who developed the city. He had a circular plan as the focal point for the city.  It was chartered by the state of Florida in 1913 and was selected as the county seat of Highlands County when the county was created in 1921. The village of Sebring, Ohio is also named for George E. Sebring (1859-1927) and his family.

Avon Park is the oldest city in the area and was named after Stratford-upon-Avon, England. The first permanent settler in Avon Park was Oliver Martin Crosby, a Connecticut native who moved to the area in 1884 to study the wildlife of the Everglades. By 1886, enough people had followed that the town of “Lake Forest” was founded. As president of the Florida Development Company, Crosby recruited settlers to the area, many of whom were from England, including many from the town of Stratford-upon-Avon, who gave the town its name.

Lake Placid has two nicknames: “Town of Murals” & “Caladium Capital of the World.”  The town has nearly 50 murals painted on buildings throughout the downtown, and 98 percent of the world’s caladium bulbs come from Lake Placid. Originally called “Lake Stearns”, it was chartered in 1925. Dr. Melvil Dewey, inventor of the Dewey Decimal System and the founder of the Lake Placid Club in Lake Placid, NY proposed that Lake Stearns change its name to “Lake Placid.”  In 1927, the community was chartered as the town of Lake Placid.

7.5% sales tax; 5% hotel tax

About 1,000

  • By Car – Sebring is just 2-3 hour drive from most major Florida cities (Tampa, Orlando, Ft. Myers, Palm Beach, Miami)
  • By Plane – Four airports within 100 miles of Sebring (Orlando, Tampa, Southwest Florida & Sarasota/Bradenton)
  • By Train – Amtrak has a station in Sebring (SBG)
  • By Bus – Greyhound has a station in Sebring

Sebring is known as the birthplace of American endurance auto racing.  It’s home to the Sebring International Speedway and its famous 12 Hours of Sebring endurance race. The Raceway is one of the oldest continuously operating racetracks in the U.S., its first race being run in 1950.

A 9,000-acre park that opened in 1931, four years before the Florida state park system was created. It is listed on the National Register of Historic Places and home to the Civilian Conservation Corps Florida Museum.

A public college in Florida with its main campus in Highlands County.  It is part of the Florida College System. South Florida State College was founded in 1965 and serves around 16,000 students/year.

A collection of nearly 10 golf courses, many of them with citrus groves around them, that have been dubbed the Value Golf Capital of America.  Many of them designed by well-known golf architects such as Donald Ross, Don Dyer and Ron Garl.

Despite its small size, the Sebring area boasts a surprising variety of dining options and unique gastronomic offerings such as Sugar Sand Distillery, Secret Gardens Winery, Maxwell Groves and the Sebring Soda & Ice Cream Works. It is also home to the Hookiemelt, a unique local dish served at Jaxson’s.