Building on the strong participation and momentum from January’s Destination Development Stakeholder meetings in Avon Park, Sebring, and Lake Placid, the Highlands County Tourist Development Council (TDC) is hosting a hands-on Destination Identity Workshop Series designed to define and elevate each community’s unique story. One workshop will take place in each of the three cities March 23-25.
Partnering with external team member Shellie Phelps, the TDC invites residents, business owners, nonprofit leaders, elected officials, and engaged citizens to participate in a collaborative branding workshop focused on identifying the authentic characteristics, history, culture, and assets that make each town distinctive.
In today’s crowded tourism marketplace, a clear and authentic destination identity is essential. These workshops are designed to uncover the unique differentiators for each community that aligns their brand with the true visitor experience they offer. The goal is to help provide strategic direction for consistent messaging to visitors and long-term development as a compelling, memorable destination.
“What makes each community different is their superpower,” said Shellie Phelps. “Let’s embrace the power of each town’s unique story to make them more special and attractive to both visitors and residents.”
Each session will be community-specific and designed to capture authentic input from the people who know and love their town best. Through a brief presentation and a guided, positive brainstorming session, participants will explore how to transform their city’s unique traits into a clear and memorable destination identity that builds local pride and strengthens visitor perception.
Workshop Schedule
- Monday, March 23 – Avon Park Community & Cultural Center at 9:00 AM
- Tuesday, March 24 – Sebring Civic Center at 9:00 AM
- Wednesday, March 25 – Lake Placid Town Hall at 9:00 AM
The TDC encourages broad participation from civic groups, tourism partners, downtown businesses, nonprofit organizations, elected officials, and engaged residents. Together, the community will help shape a destination identity that reflects Highlands County’s authentic character and positions each town for continued tourism and economic vitality.
For additional information, please contact the TDC office at (863) 402-6909.
