WHAT IS VISIT SEBRING?
Visit Sebring serves as a destination marketing organization that works to generate overnight stays, increase tax revenues, stimulate economic growth and strives to constantly enhance the image of Sebring. Visit Sebring is also commonly referred to as the Office of Tourist Development. Some of the functions of the Tourism Office include maintaining the tourism website VisitSebring.com, maintaining a database of tourism-related businesses, developing and maintaining strong relationships with tourism businesses in the community, lead fulfillment, participation in relevant associations and exhibition at trade shows, travel expos and conferences. Stated simply, the role of the Tourism Office is to promote and support tourism in Sebring.
Lead Marketing Consultant – Casey Hartt
Tourism Administrative Assistant – Dana Knight
Can be contacted at: info@VisitSebring.com
Visit Sebring Tourist Development Council (TDC)
WHAT IS THE TDC?
The Tourist Development Council (TDC) oversees the spending of the tourist development tax (TDT), which is paid by tourists to Sebring, who stay for six (6) months or less. The Visit Sebring Board of County Commissioners appoints the TDC’s members to four-year terms. The nine-member TDC is typically made up of one representative from the Board of County Commissioners, two municipal officials, 2-3 owners or operators of tourist accommodations (which are subject to the tax) and 2-3 members of the community who are not subject to the tax but have demonstrated an interest in tourism development. The TDC is also responsible for producing the Tourism Development Plan and revising it as needed.
TDC Chair – James Brooks – Highlands County Board of County Commissioners
Municipal Official – Mark Stewart – City of Sebring
Municipal Official – Terry Heston – City of Avon Park
Accommodations – Leila Currence – Marriott Residence Inn
Accommodations – Diane Rydecki – Lake Blue Resort
Accommodations – Bill Brantley – Lakeshore Resort
Tourism Interest – Tenille Smith – Sun ‘n Lake Golf Club
Tourism Interest – Vicki Pontius – Highlands County Lakes
Tourism Interest – Cynthia Garren – South Florida State College
TOURIST DEVELOPMENT COUNCIL MEETING SCHEDULE
Tourist Development Council
Meetings are held on the last Thursday of every month at the County Commissioner’s Board Room on S. Commerce Avenue in Sebring @ 8:15am
Meeting Dates & Locations are Subject to Change
Tourist Development Tax
WHAT IS THE TOURIST DEVELOPMENT TAX?
The Tourist Development Tax (TDT) is a 2% tax on all transient accommodations in Sebring. You may also hear the TDT referred to as the Resort Tax, Bed Tax, Local Option Tourist Tax, Transient Rental Tax, etc. All of these terms refer to the 2% TDT tax, which is paid by tourists staying in the county for six (6) months or less.
DO I HAVE TO COLLECT THE TOURIST DEVELOPMENT TAX?
Your business is responsible for collecting and remitting this tax if you provide sleeping accommodations that are rented for a period of six months or less (some exemptions apply), or if you have rentals longer than six months without a written lease.
For an overview of Tourist Development and the Tourist Development Tax in Sebring, use the Request-Info section.
Type-in Tourist Development in the “Additional Comments” section and we would be happy to send that information to you.
Event Marketing Grants
The TDC offers event grants as they recognize events and meetings as a major contributor to the overall tourism economy. These reimbursable funds are designated to promote Sebring as a preferred visitor destination and incentivize heads in beds through event hosting. To review the guidelines and application, please see the link below.
Event Grant Guidelines & Application